When you create a web page, one of the most important elements is the title tag. This tag tells search engines and visitors what your page is about. The title is one of the first things people see when they find your page in a search engine, so it’s important to make sure it accurately reflects the content of your page.
However, sometimes the title you see in a search engine (SERP) doesn’t match the title tag on your page. This can be frustrating, especially if you’ve put a lot of time and effort into optimizing your title tag. So why does this happen, and how can you fix it?
Why Page and SERP Titles Don’t Match
When you conduct a search on Google, the results that appear are called SERP (Search Engine Results Page) titles. The title of your website’s homepage or other pages is called an HTML title. Sometimes, these two titles will not match.
There are several reasons why this might happen. One reason is that your HTML title might be too long. If it is longer than 60 characters, Google will truncate it. Another reason might be that your HTML title is stuffed with keywords. This is considered bad practice because it makes the title difficult to read. A third reason might be that your HTML title is too generic. In this case, Google will try to figure out a more readable and accessible version that describes the page’s content better.
You can learn more about why this happens and how to fix it by following the link below.
How to Check If HTML Title and SERP Title are Different
One way to check if your Page and SERP titles do not match is to use the Google Search Console. This is a free tool that you can use to monitor your website’s performance on Google. To use it, simply enter your website’s URL into the search bar. Then, click on the ‘Search Appearance’ tab and scroll down to the ‘HTML Improvements’ section. Here, you will see a list of all the pages on your website where the Page and SERP titles do not match.
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Why the Page and SERP Title not Matching is Important for Website Owners to Consider
The Page and SERP titles not matching issue is important for consideration because it can result in a loss of traffic to your website. When potential visitors see a different title in SERP than what is on your page, they may be less likely to click through to your site. This can result in a decrease in overall traffic levels and may impact your website’s ability to rank well in search engine results. There are a few potential causes of this issue, but it is often due to one of the following:
- Your page title is too long
- Your page title is stuffed with keywords
- Your page title is too generic
Fortunately, there are a few steps you can take to fix the issue.
How to Fix Page and SERP Titles That Don’t Match
To fix the Page and SERP titles not matching issue, you should:
- Check your page title length
- Optimize your page title for keywords
- Make your page title more specific
By following these steps, you can ensure that your Page and SERP titles match. This will help Google to better understand your website’s content, and it will also make your website more accessible to users.
For more tips on optimizing your title tags, check out this video from Google Search Central:
Final Thoughts on Page and SERP Title Matching
When Page and SERP titles do not match, it is usually because Google has found a more readable and accessible version that describes the page’s content better. To fix this issue, try to make your HTML title more concise, keyword-rich, and descriptive.